Monday, August 15, 2011
It took nearly 61 years for humans to realize that brewing entire pots of coffee for one person was highly inefficient, but in 1998 the folks at Keurig solved the riddle and unlocked the key to the One Cup Brewing System that has taken America by storm. Now, 13 years later, to have a Keurig is like driving a BMW or having a mustache. It makes you slightly better than everybody else.
However, recent research revealed a shocking truth: Not only do people only need one cup, but in many instances they don't even finish that cup. So Keurig is doing what they call "meeting the coffee drinking needs of our customers" and rolling out the Keurig Mini-Mini, which will only brew 2.5 ounces at a time. Keurig issued a press release stating, "Keurig means excellence in Dutch or Swedish, though some argue they're the same language. Our new Mini-Mini will allow the coffee drinker to make the amount of coffee he will actually drink." The company stresses that this is not to replace any existing Keurig a customer might already own, and actually recommends 3 Keurig machines per household.